Services
KB Insights specializes in custom research solutions to capture the voice of the "customer” (i.e., the consumers, businesses, members, donors, constituents, employees or other stakeholders you serve).
Brand Research and Development
Qualitative and quantitative research designed to establish unique, meaningful brands that are:
*Clearly, consistently conveyed to your customers & prospects
*Well understood & supported by everyone in your organization
*Inspiring, motivating, understandable and believable
*Fulfilled without variation
*Unique and unlike the promises made by your competitors
*Consistent with the personality of your organization
Marketing Research
Customer and prospect studies to impact marketing success:
*Advertising awareness
*Ad likability
*Marketing message development
*Product development and launch
*Naming initiatives
*Target market definition
*Media refinement
Customer Satisfaction Tracking Programs
Ongoing customer follow-up surveys to measure performance:
*Sales satisfaction
*Service satisfaction
*Customer Service satisfaction
*Event experience
*Program experience
Customer Experience Studies
Research to impact the customer "lifecycle" experience:
*Consumer/prospect Interest
*Acceptor/rejector comparisons
*Up-sell/next-sell opportunities
*Renewal intentions
*Defector/rejector/lapsed members