METHODOLOGIES

Expert design and execution of custom research to fit client needs:

*Online Panel Surveys

*Online Customer/Member/Donor Surveys

*Pop-up Surveys

*In-depth Telephone Interviews

*Paper Surveys

*Focus Groups

Results analysis to fuel decision-making:

*Brand Mapping

*Behavioral Analysis (Toplines/Cross-Tabs)

*Attribute Importance/Performance (Quadrant Analysis)

*Perception Analysis (Comment Categorization)

*Product/Service Development Opportunities

*Ideal Targeting Profiles

*Media Sourcing/Refinement

*Persona Development

Collaboration with client organizations to impact future results:

*Brand Promise Development

*Management Workshops

*Working Sessions with Partners (e.g., Advertising Agencies)

*Presentation Support to Internal Stakeholders

*Strategy Collaboration

Customer Voice. Management Vision.